How to generate and view reports, and what are the types of reports?

Administrator can view the reports, and the status of the ads, groups, campaigns, and their locations. There are 3 types of reports the administrator can view:

  • Campaign Statistics Report: Administrator can generate and view reports of the campaigns.
  • Campaign Location Report: Administrator can generate and view different reports of the location of the campaigns.
  • Advertising Statistics Reports: Administrator can generate and view different reports of the advertisements.

Reports

  1. Click the Reports link under Advertise drop down link in the left pane. Ads link, Groups link, Campaigns link, Tags link, Reports link appear.
  2. Click Reports The Advertisement Report Index page is displayed.

The administrator can generate 2 formats of reports for an ad campaign. Tabular or graphical format. Click on the right corner above the table on the Tabular Report button, to view the report in a table, or click Graphical Report button, to view the report in graphical format.

  1. Click the report from the Advertisement Index The selected report page will be displayed. (Tab beside the Reports tab)
  2. Enter the date in the Time Interval field, or select the date from the calendar besides the Time Interval
  3. Select the time period of the report from the Time Unit drop down list. The options are: Day, Week, Month, and Year.
  4. Select the type of the report from the Report Type drop down list. The options are:
  • Display Count - Shows the report for the number of time the ad is displayed (count) on the user’s webpage.
  • Click Count- Shows the number of times the user clicks the ad.
  • Click-Through Report (CTR)- shows the ratio between the number of ads displayed (count) upon the number of times the user clicks the ads.
  1. Select the type of campaign the report needs to be generated. The options include all the campaigns configured on the dashboard.
  2. Select the location for which the report needs to be generated.
  3. Click Search. The report will appear below the table. The report will appear according to the report type selected in the Report Type drop down list.

Types of Reports

  • Display Count – Displays the number of impressions for all the ads belonging to the given campaign.
  • Click Count – Displays the number of clicks on all ads displayed in the given campaign.
  • Click-through-ratio (CTR) – Displays the ratio for the number of ads displayed upon the number of user clicks for the given ad campaign over a given period of time.
  • Display Count in Graph format - Displays the number of times the ad is displayed (impressions) for all the ads belonging to the given campaign- Display Count on Y-axis, and Time (Day, Weeks, or Month) on the X-axis.
  • Click Count in Graph format – Displays the number of clicks on all the ads in the given campaign on Y-axis, and Time (Day, Weeks, or Month) on the X-axis.
  • Click-through-ratio (CTR) in Graph format – Displays the ratio for the number of ads displayed upon the number of user clicks for the given ad campaign over a given period of time.
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